Goodyear Fuel Max Technology

Goodyear Fuel Max Technology uses state-of-the art science to develop compounds and constructions that help reduce energy loss as a tire rolls. Goodyear initially incorporated Fuel Max Technology into commercial tractor/trailer tires and then expanded it into tires for family cars, vans, crossovers, SUVs and light-duty pickup trucks. 
Society of Automotive Engineer (SAE) tractor/trailer fuel consumption tests conducted in virtually ideal conditions have shown Goodyear commercial tires featuring Fuel Max Technology helps decrease fuel consumption by about 8% in comparison with standard production Goodyear tires (of course, tractor/trailers typically have 18 tires).
 Applying Fuel Max Technology to passenger car tires (Assurance Fuel Max) allowed Goodyear to retain long tread life while providing 27 percent less rolling resistance, which equates to a four percent improvement in fuel economy over the original Goodyear Assurance tire. And, applying Fuel Max Technology in crossover and sport utility vehicle tires (Assurance CS Fuel Max) provided a four percent improvement in fuel economy over Goodyear's Fortera Silent Armor. In essence, the greater fuel efficiency offered by both of these Fuel Max tire lines means drivers can save approximately 2,600 miles worth of fuel over the life of a set compared to standard tires.
 Many fuel-efficient tires depend on replacing carbon black material with silica in the tread compound to minimize rolling resistance. Fuel Max Technology introduced a proprietary fuel-saving tread compound that has been developed at the molecular level to yield improvements in rolling resistance while retaining or even enhancing tread life and traction.
 At the heart of Goodyear's new tread compound is a blend of polymers, which help improve silica dispersion and enhance the overall physical properties of the tread. The marriage of Fuel Max tire construction and this proprietary tread results in tires that help provide excellent fuel efficiency, as well as confident wet and dry traction, and long tread life.